Wide Awake Collection

Meet The New Wide Awake Collection

A smoothing, brightening eye duo to refresh your look—plus the brush made for seamless blending.

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“I created Jones Road because I believe the world doesn’t need more beauty products. It needs better beauty products.”
— Bobbi Brown
Jones Road complexion routine
The Wide Awake Routine

A New Routine For Coverage That Feels Like Nothing

Find effortless complexion essentials for a fresh, natural-looking finish.

Find your shade

Better Beauty

Thoughtfully edited essentials designed for real life.

Clean Slate

Modern formulas made with a less-is-more approach.

High Performance

Easy products that work hard and wear beautifully.

From Bobbi

Expert perspective grounded in decades of artistry.

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